Why Health Care Systems Have to Innovate
Not innovating might be just as risky
Although it probably should be, communicating about innovation and what good can come of it isn’t always compelling. Why? There are often significant costs involved in both direct financial and resource investment. While
Sometimes you have to lay out the risks of not innovating to affect change. What are they?
1. Becoming obsolete. Someone will pass you up. It could be a digital health company, another health system or a small mom-and-pop clinic. If it’s a small, irrelevant business line it may not matter but what if you miss out on the next big thing.
2. Accepting status quo. A health system that isn’t looking to innovate or improve will miss out on delivering the best care possible. A culture of innovation and improvement helps to protect you from providing average or below average care.
3. Losing great personnel. Innovative and creative people need freedom to innovate. They need a structure to help them execute. If you don’t have freedom or structure, frustration sets in. When frustration sets in, those personnel with great ideas will get picked off.
Health care systems can innovate and they must in order to maintain relevancy in a rapidly changing and challenging landscape
Justin Smith, M.D., is a pediatrician and the Medical Advisor for Digital Health for Cook Children's in Fort Worth, Texas. He has an active community on both Facebook and Twitter as @TheDocSmitty and writes weekly for Cook Children's checkupnewsroom.com. His interest in communications started when he realized that his parents were relying more on the internet for medical information. He believes that strategic use of social media and technology by pediatricians to connect with families can deepen their relationship and provide a new level of convenience for both of their busy lifestyles. Dr. Smith’s innovative pediatric clinic, a pediatric clinic “designed by you,” is set to open in Trophy Club in 2017.