Before discussing the impact, Dr. Greenhaw explains that social media consists of internet-based platforms and applications that enable users to create personal profiles, post content, and interact with user-generated content, as well as to form and maintain online social networks and communities.

 Dr. Greenhaw emphasizes the importance of parental involvement.

“The platforms most used by children and adolescents in the United States are TikTok, YouTube, Instagram, and Snapchat, with Twitch, Discord, Pinterest, Reddit, and WhatsApp also playing significant roles in specific subgroups,” said Dr. Greenhaw.

 According to the American Academy of Child and Adolescent Psychiatry, children ages 8 to 18 in the United States spent an average of 7.5 hours a day using screens in 2025.

Artificial Intelligence (AI) and Roblox

Two areas not always categorized as social media include AI chatbots and Roblox.

Roblox: While primarily a video game, it features elements of social media, such as personal profiles, avatars and the ability to chat with strangers during gameplay.

The platform is incredibly popular and includes many red flags for potential harm, including its engagement-prolonging design, behavioral reinforcers and major concerns for privacy.

“It carries many of the same risks as social media,” said Dr. Greenhaw.

Artificial Intelligence: Web-based tools like ChatGPT, Claude and Gemini are creating "parasocial" interactions, where children and teenagers may begin to view AI chatbots as friends or confidantes.

“Given the difficulty of traditional measures to monitor children’s use of this technology, open communication is key for detecting problematic or potentially harmful use,” said Dr. Greenhaw.

Generally, parents want to be informed about their children’s internet use. Creating an open space for frequent communication increases awareness of how children are spending their time online. If a parent is not first aware, they cannot intervene.

"Social media use may lead to worsening mental health outcomes if it includes exposure to cyberbullying, harmful content, algorithmic feeds or engagement-prolonging design," said Dr. Greenhaw.

 For Younger Children

• Emotional Regulation: Children can develop a stunted ability to manage their emotions if they rely too heavily on digital platforms for stimulation or distraction.

 For Adolescents

• Mental Health: Teens with higher baseline depressive symptoms may increase social media use over time, which can lead to negative social comparisons.
• Body Image: Appearance-focused platforms like Instagram and TikTok have a significant impact on how adolescents view their bodies.

 Healthy Digital Habits

• Create a Family Media Plan: Establish screen-free times for the entire family and set clear boundaries.
• Select High-Quality Content: Prioritize content that models social-emotional skills or tailored learning goals, such as math or reading.
• Set Intentional Limits: Be deliberate about when your child receives their first personal device.
• Protect Sleep: Ensure devices are put away well before bedtime to prevent interference with rest.

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Surprised? Lisa Elliott, Ph.D., clinic manager of Cook Children's Behavioral Health in Denton, Texas, isn't. Elliott, a licensed psychologist, says parents and teachers often have an outdated view of what a victim looks like.

"The general public has always perceived that children who are vulnerable to bullying have some sort of social deficit, physical handicap or learning disability," Elliott said. "While this is true, socially adept kids are equally vulnerable to bullying, especially when they attempt to climb the social ladder."

Last year, the American Sociological Review published the "Casualties of Social Combat" study, which examined more than 4,200 middle- and high-school students and found that the more popular students became, the more vulnerable they were to bullying.

Snakes and (Social) Ladders

For several years, Elliott has given presentations on bullying to the local community. She says parents are surprised when they hear a popular student can be both a bully and a victim at the same time. According to Elliott, the danger comes when a child tries to gain more status in a social clique that is emotionally aggressive or manipulative. Signs of this nonphysical bullying can be subtle and easily mislabeled as "drama."

Jockeying for position

According to the study, bullying is more likely to occur within a social group, between two "friends" who are on the same level in social heirarchy. On the outside, this may simply look like typical relationship drama. What's actually happening may be subtle but serious bullying.

How to Stop the Cycle 

No child is bully-proof. According to Elliott, the key is to to make sure your child can spot an unhealthy friendship before it goes too far.

"We should communicate to our children what true friendship is, and what it isn't," Elliott said. "This will help them discern which peers they can trust and which ones are trying to manipulate them."

Elliott offers parents the following talking points when speaking to their child about bullying:

• Even people who say they're your friends, can bully you.
• You should confront your friends when they're being hurtful to you or others.
• Retaliating may feel good temporarily, but refusing to stoop to the bully's level will win you more popularity in the long run.
• When you hear a false rumor, just ignore it and be yourself.
• You're most likeable when you respect yourself and others.
• Bullies usually have their own insecurities. Returning meanness with kindess is the best way to break down their defense.

Warning signs

If you worry your child is being bullied, look for the following signs:

• Sudden change in friendships.
• Unexpected drop in grades.
• Irritability or moodiness.
• Reluctance to go to school.
• Avoidance of social situations.
• Faked illnesses or complaints of feeling sick.